End "Reef-Safe" Greenwashing in California

California's coastlines are among the most biodiverse and economically vital in the world, but they face a hidden threat hiding in plain sight: misleading sunscreen labels. AB 1744, authored by Assemblymember Addis, takes aim at the widespread greenwashing of sunscreen products by prohibiting brands from labeling their products "reef safe," "reef friendly," "ocean safe," or similar terms if those products contain chemical UV filters.

Right now, these environmental claims are completely unregulated. Any company can print "reef safe" on a bottle regardless of its actual ingredients — and many do, even when their products contain chemicals like oxybenzone, octinoxate, and octocrylene. Scientists at NOAA and in peer-reviewed research have linked these compounds to coral bleaching, kelp damage, disrupted fish reproduction, and hormonal harm in marine organisms. Every time a swimmer or surfer enters the water, these chemicals wash off and accumulate in sensitive coastal habitats.

The consequences extend far beyond environmental concern. Healthy reefs protect shorelines from storm surge, sustain commercial fisheries, and drive the recreational tourism economy that millions of Californians depend on. When reefs are damaged, everyone loses.

AB 1744 creates a clear, science-based standard: only sunscreens using non-nano mineral active ingredients — zinc oxide and/or titanium dioxide — may carry reef-friendly marketing claims. This closes a significant loophole, empowers consumers to make genuinely informed purchasing decisions, and holds brands accountable for the environmental claims they profit from.

This bill is about honesty. Californians who care about the ocean deserve to know that the products they choose are actually doing what the label says. AB 1744 makes that possible.

Support AB 1744. Protect California's ocean. End reef-safe greenwashing.